All of this with the smile of a bright red

Not mistaken target. The casual is not necessarily synonymous with jogging and charentaises. And his temple is not Decathlon - which remains, despite everything, the first male clothing retailer. Nor is it synonymous with a Friday wear well imported from the United States, leaving the door open to all stylistic aberrations, ranging from the jean to a costume jacket worn with sneakers, pass rolled unfortunately stuck in the pants from velvet NIP... No, in 2011, the casual expresses rather a chic informality of winter strictures and claim too stringent codes of the male locker room. We dare the ease and, why not the color. But all this is under control and reign never with neglect. It is in full in the cool "new" spirit, as Milan Vukmirovic, artistic director of Trussardi 1911. Finally away from fashion and in full in the beautiful garment, functional and comfortable. In this context, some homes are, from the outset, more prepared than others. No doubt thought immediately to Gap, Sandro, Kooples, Uniqlo and other brands of easy wear, authorizing the construction of a speed oscillating British rocker American student. Logical, they are their sales on the casual. The real surprise is elsewhere. In houses, a more traditional priori, playing the game of the after-mode. At the forefront of these, the maison Hermès soft rule of Veronique Nichanian. Casual Hermes The oxymoron is a sham. Because Yes, this House is casual in love the quality of materials, in the permanent search for detail, comfort and the adaptation of the garment to the morphology of human. This summer, Hermes provides heart joie. In a masterful collection, on a range of chalk, white, lime, twine, thyme. Poplin and flax, cotton and cashmere are, comfort are emphasized in some pants by two folds, while the toes breathe in their sandals, canvas and calf. Of course, in the SADDLER Orange boxes, skins are flexible and soft as silk. And the mesh is required as the piece of mind reference.

Including out of the 24 Faubourg. Thus, the so-called summer Biella have the wind, that it be scratched Loro Piana or Brunello Cucinelli - provides easy pull chic wear the official photo of the betrothal of HRH prince William of Wales to the young Kate Middleton. The mesh can also be dévergonder and breaking the small round col V too good-chic-bon-type or too Oxbridge. It States so in sweaters from fisherman to broad neckline in Gucci, or contemporary marinade for Paul Smith. It can try the color, blue orange at Jil Sander, where Raf Simons sings a very constructed relaxation partition. The mesh is expressed also in vest, Corneliani or point Trussardi 1911, large version, very Robert Redford in The way we were. All of this with the smile of a bright red. Same vivid palette and very british in Hackett, where the jacket reads end on pants, while Tomas Maier at Bottega Veneta proposes a marine cardigan zipped in cotton crepe to open on the chest... As Ralph Lauren, maître master casual, it steals light grid and dare it on bermuda for well high preppies. Naturally, its grip on this chic relaxation does not stop there: Polo Ralph Lauren and Double RL nonsense with this attitude which combines the Grand Ouest in the Hamptons, version cowboy or Wasp-y included in its Catholic variations at the Hyannis Port Kennedy.

This state of mind is also at the heart of the approach of Eden Park or Lacoste who constantly of urbanization the cloakroom and the short stages. Franck Mesnel brand plays the teddy and colour, fresh, while Christophe Lemaire, in his last collection for the crocodile, exceeds the polo - icon casual constantly reinvented atmosphere - and offers of Tunisian collar, i.e. without collar shirts... This release from the top is not its prerogative. As serious as Ermenegildo Zegna House is one of its flagship, plissant thousand folds the plastron. Evidence is that the shirt is another icon of the casual. A creator as Pierre - Henri Mattout, who, New York, relaunching its mark bet on this piece of clothing, would not say the opposite. Not more than Paul Helbers, at Louis Vuitton, releasing collar and arm with a shirt, here again, Tunisian collar. Even more radical, Kris van Assche proposed Dior man pass cross-shawl, sleeveless shirt. The result A dynamic look, affutée. The 2011 casual does not break.

D.R.; ARNALDO ANAYA LUCCA; LOUIS VUITTON / ANTOINE PARCEVAL. JEAN-FRANCOIS JOSE / HERMES.